GDP continues to increase with a steady growth rate of 1.5%.
‘The e-commerce market in Belgium is rapidly growing, mostly in the food, textile and electronics industries. Consequently, the Belgian market is considered one of the most attractive for e-commerce activities, growth potential and infrastructure.’
Alain De Weerdt, Key Account Manager, Asendia Belgium
Infrastructure & Logistics
Belgium’s rankings for Logistical Performance and Ease of Doing Business have risen. However, the country appears to be decreasing its investments in telecommunication and human capital, as the E-Government Development Index ranking has dropped, as has their ranking for Internet Inclusivity.
The main reasons for shoppers in Belgium to buy online are the good prices followed by personal satisfaction with previous experiences. As a small country, most consumers expect quick delivery times.
Cross-border online shopping is popular, with consumers making most of their e-purchases from retailers based in the Netherlands, China, and Germany. Figures show a wider acceptance of cross-border shopping and a willingness to buy from other countries.
In addition, the Belgium e-commerce report contains essential information on correct language localisation, consumer devices, the top product categories and the most popular countries to shop from.